Digital PR

Digital PR services that drive organic search growth.

High-quality, data-led Digital PR campaigns that build authority, earn consistent links and strengthen long-term search performance.

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The core components of your Digital PR strategy

Digital PR services from a specialist Digital PR agency to help you get found online.

Digital PR works when strong ideas, credible data and clear editorial angles come together. Our campaigns blend data storytelling, sector insight and relevance-led outreach to earn coverage that supports key landing pages, builds authority and strengthens long-term visibility - including discovery within AI systems through AiPR™.

Data-led campaigns

Campaigns built on credible analysis, PhD-level datasets, FOI findings and original research. Designed to earn national and international coverage and support link earning velocity at scale.

Hyper-relevant link building

Resource and data pages (RDPs) create a self-sustaining flow of relevant links, while topic-led content reinforces commercial pages and builds authority without relying on press releases.

Product page link acquisition

Structured outreach and content designed to support the ranking and traffic growth of high-value product and category pages with direct, relevance-led links.

International Digital PR

Digital PR delivered across the EU, APAC and the Americas, supported by native PR specialists who ensure cultural nuance and editorial alignment in each market.

Reactive newsjacking

Fast, structured responses to emerging stories, supported by rapid data analysis and editorial guidance to earn timely, high-authority coverage.

Impact reporting

Clear reporting that shows link quality, relevance, authority signals, and the organic uplift driven by Digital PR activity.

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Why digital PR matters

Digital PR strengthens the authority signals that help search engines understand, trust and surface your content - especially in competitive and regulated niches.

High-quality, relevant links improve ranking potential, support AI optimisation (GEO) and contribute to long-term organic visibility.

For brands competing in crowded spaces, Digital PR is one of the most reliable drivers of measurable SEO performance, and why choosing the right Digital PR agency matters.

Why Reboot

Our Digital PR company combines reliable data, editorial insight and clear delivery to earn coverage that supports long-term search visibility across the globe.

The largest Digital PR team in the UK

A fully in-house team skilled in developing stories shaped by journalistic needs, sector insight and data that stands up to scrutiny.

Data-backed storytelling

PhD-level analysts support campaign development with modelling, analysis and FOI data that deepen narrative strength and credibility.

Established delivery methods

From data-led stories to relevance-focused outreach, our approaches are refined through experimentation and years of campaign experience as a Digital PR company working across competitive sectors.

International capability

Native language PR specialists deliver global coverage and support performance across the UK, EU, APAC and the Americas.

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Our delivery framework

A fast, data-led approach designed to earn high-quality links at scale.

Understanding what needs to be earned

We start by identifying the pages, markets and keywords that matter most, so Digital PR activity supports your commercial priorities.

Planning campaigns with link outcomes in mind

Campaigns are shaped around journalist demand, competitive gaps and link opportunity, focusing on stories competitors can’t replicate and outlets that deliver real SEO value.

Producing credible, data-led stories

Original research, FOIs and analysis from our in-house data team give campaigns authority, helping journalists trust the story and AI systems recognise clear E-E-A-T signals.

Delivering links at pace

Structured outreach, follow-up and reporting processes allow us to deliver high-quality links quickly and consistently, building authority and visibility over time.

Our work

See how our Digital PR campaigns have strengthened authority, improved rankings and organic performance across multiple industries.

Enhancing LLM visibility in the finance space with AiPR and context wrapping

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How FOI campaigns landed a .gov link for a vaping brand

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How we earned 200+ links in 6 months for a bathroom interior retailer

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How we earned 583 links for a waste clearance brand

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FAQs

How much does digital PR cost?

How much does digital PR cost?

All of our digital PR strategies are bespoke to your business - there’s no one-size-fits-all approach.

We only run one-off campaigns for specific trial arrangements that meet other key criteria. Most of our digital PR activity is run on a monthly retainer basis, starting from £3,500 per month. Investment into our digital PR services increases based on link KPIs, team seniority involved, industry/market, and how much involvement is needed from our PhD-level data team.

If you’re exploring budgets, use our digital PR cost calculator for a quick estimate based on your needs.

If we choose Reboot Online as our digital PR company, how many links will we earn to the website?

If we choose Reboot Online as our digital PR company, how many links will we earn to the website?

Our Growth team will talk you through a bespoke digital PR proposal for your business and explain which tactics we feel are the most suitable to help you meet your overarching objectives.

During the commercial stage, we provide a guaranteed minimum link KPI, so you know what you’re signing up for and what your budget will achieve from day one.

This link KPI is the minimum performance you can expect. In practice, strong campaigns often exceed targets, particularly when supported by wider SEO strategy and technical foundations.

Partnering with an experienced digital PR company like ours is that the number of links you can earn from this activity is uncapped, making the cost per link negligible.

What industries and markets does Reboot Online work in?

What industries and markets does Reboot Online work in?

We specialise in partnering with challenger brands to help them dominate in the SERPs for their industry. We build links globally, and have seen the most success in the UK, USA, Canada, Australia, Germany, France, Spain and Italy.

As a digital PR company with over a decade of experience under our belt, we’ve worked with businesses big and small across a wide range of industries. From travel and fitness, to pet, home and adult. Take a look at our digital PR case studies, from travel and fitness, to pet, home and ecommerce.

How much involvement do you need from us to get started?

How much involvement do you need from us to get started?

As much or as little as you like! By hiring us as your digital PR agency, you are paying to work with the best in the industry. We advise you to trust in the team, and the results will speak for themselves.

We offer low-intervention campaigns at a lower cost, meaning you step away from the day-to-day and drop back on account management so the team can focus on activity that gets results.

This approach doesn’t work for all businesses. We have extensive experience working in highly regulated markets like health and finance, and have processes in place to ensure compliance and quality assurance checks are up to your standards.

How soon will we see results if we choose Reboot Online as our online PR agency?

How soon will we see results if we choose Reboot Online as our online PR agency?

We have a scalable team that is renowned for working at pace, while maintaining quality. The speed at which links come in depends on your business type and the level of involvement you require.

For low intervention campaigns, meaning you give us free rein to do what we do best, you can expect to see links coming in by week two with us. For standard activity, meaning weekly work in progress emails and approval on campaign ideas, three weeks (if all response times are upheld on your end).

You should also keep in mind that, in highly regulated markets that require compliance checks on content and implementation, the speed at which results come in really depends on your in-house team setup and the stages of approval required. We find it helpful to run education sessions for the wider team on what we are looking to achieve with this activity and to open the floor to questions early on.

How soon will I see SEO impact from the links earned via my digital PR campaigns?

How soon will I see SEO impact from the links earned via my digital PR campaigns?

This will be influenced by several factors, including the strength of your technical and on-site SEO. We recommend investing in technical and on-site SEO services alongside your digital PR activity to maximise the impact of our link-building efforts.

In general, we see digital PR links being discovered, crawled, and considered by search engines more quickly than other link-building strategies. This is because the links come from popular and authoritative websites that are frequently crawled and recrawled by major search engines, like Google.

The quicker your links are crawled and indexed, the sooner they have an impact. So while no honest digital PR company will guarantee when the links that they earn will have an SEO impact, we can confidently say that digital PR links are more likely to take effect far sooner than any other kind of link that you might build - and your rankings/SEO results will reflect this.

Once our campaigns have had enough time to be fully rolled out and the links earned by them fully taken into account by major search engines, you will see wide-ranging benefits, including increased rankings and organic performance, more brand awareness and organic traffic, not to mention increased revenue coming from your increased SEO visibility.

Do you work internationally?

Do you work internationally?

We deliver search strategies and Digital PR campaigns across the UK, EU, APAC and the Americas.

International campaigns require an understanding of regional search behaviour, media landscapes, cultural nuance and how authority is built in different markets. Our native-language Digital PR specialists and market-specific strategists ensure that campaigns resonate locally while still supporting global visibility goals.

From international link acquisition and region-specific SEO strategy to cross-market GEO testing, we develop approaches that strengthen local relevance without fragmenting your wider search strategy.

How is Digital PR different from AiPR™ or Earned Media?

How is Digital PR different from AiPR™ or Earned Media?

Digital PR focuses on earning authoritative editorial coverage and high-quality links that strengthen organic performance. It is built around journalist demand, credible data and relevance-led outreach.

AiPR™ builds on that foundation but is specifically structured to influence how AI systems retrieve, interpret and cite brand information. It incorporates context-wrapped formats, structured data and attribution-ready assets designed for AI-generated answers.

Earned Media is the broader strategic layer that brings Digital PR and AiPR™ together. It ensures link acquisition, brand mentions, authority signals and AI visibility all support the same commercial objectives, rather than operating in isolation.

How much does digital PR cost?

All of our digital PR strategies are bespoke to your business - there’s no one-size-fits-all approach.

We only run one-off campaigns for specific trial arrangements that meet other key criteria. Most of our digital PR activity is run on a monthly retainer basis, starting from £3,500 per month. Investment into our digital PR services increases based on link KPIs, team seniority involved, industry/market, and how much involvement is needed from our PhD-level data team.

If you’re exploring budgets, use our digital PR cost calculator for a quick estimate based on your needs.