The Opportunity 

As a Senior Digital PR Executive, you will have demonstrated career ambition and an appetite to learn and progress through the digital PR profession. 

Forming part of a POD (headed up by an Account Director), you will have some solid journalist connections under your belt and get a buzz from securing link placement KPIs and supporting Junior Executives to do the same!

Reporting To

Key Objective

As a Senior Digital PR Executive at Reboot, your primary responsibility is to develop and implement link earning Digital PR campaigns to enhance our clients SEO rankings, increase online presence and drive engagement.

You will proactively monitor media across multiple sectors in order to effectively ideate and share tips with Junior Executives. You’ll be expected to expertly build media lists and create outreach strategies. Crafting and reviewing press releases to ensure they are of a high standard and fit for purpose and ultimately, outreaching campaigns to build links.

You will have exposure to a wide pool of client industries and be expected to put any relevant sector knowledge and experience to good use in team ideation and outreach sessions.

Core Responsibilities 

• Attend and actively contribute to ideation sessions; always thinking of digital PR campaign ideas that will earn clients top tier media coverage and backlinks

• Proactively on-top of the day-to-day news agenda across news and social platforms and share trending industry topics that can be used for reactive purposes across relevant clients

• Support with putting campaign ideas/deliverables through their paces in quality control or being able to identify what hasn’t worked so well, and apply these learnings to future campaigns

• Review campaign datasets to get to the most interesting angle, presenting something new, interesting, and unexpected to media

• Effective survey question writing and hold an understanding of authoritative data sources to be used in desk research

• Build on an existing pool for journalist relationships. Working to develop our manual outreach database and make use of PR databases such as Gorkana

• Write releases to a high standard (spelling/grammar), tailor them to the audience and ensure they are fit for purpose 

• Create custom, targeted media lists and outreach strategies for PR campaigns that plug in news agenda and sector knowledge

• Outreach PR campaigns to journalists and news outlets globally, in order to gain high-quality coverage and links

• Regularly secure high-quality links from top tier nationals and other relevant websites; take the initiative in changing tactics and angles until we hit desired results and you meet your personal KPIs

• Proactively monitor and track PR coverage - working to convert mentions ASAP

  • Keep the placement backend system up to date

  • Share links with the wider team in #digital-pr channel

• Support with Junior Digital PR Executive training; buddy up to talk through Reboots standard operating procedures and ensure smooth onboarding 

Additional Expectations

• Proficient in Microsoft Office and Google Workspace

• An analytical brain and an eye for detail 

• Ability to multitask and be proactive 

• A critical thinker - always putting your best foot forward 

• Results-driven, eager to secure success for your clients, driving high-performing links and ultimately improving SEO rankings

• An enthusiastic attitude and willingness to learn quickly

• Outstanding time-management skills, with the ability to structure your own workload

• Contribute to Reboot’s blog page and support with our experiments 

• Lead training sessions and attend company socials