Hyper Relevancy Link Building
Data-led, comprehensive content assets that:
✅ Secure relevant, authoritative links
✅ Spread authority site-wide
✅ Earn organic links over time
✅ Supercharge your site's SEO
Hyper Relevancy Clients
What is Hyper Relevancy Link Building
Whilst Digital PR earns authoritative links from a broad variety of publications online, Hyper Relevancy Link Building instead earns links from hard-to-reach, niche industry publications—driving unprecedented SEO value and growth.
Both approaches work hand-in-hand to accelerate improvements to off-site SEO metrics across authority and relevancy, ultimately improving rankings and dominating the SERPs for key search terms. More rankings equals more links, and more links equals more rankings.
in total
Hyper relevancy in action
Published in December 2022, this hyper relevancy campaign for Money.co.uk is a great example of the results we can produce for your site.
The results seven months after publication:
Get Hyper Relevant Links like these to your niche
Our Hyper Relevancy Link Building campaigns are designed to enhance your SEO growth by focusing on three core elements:
Earning organic links over time leading to more stable content rankings
We identify and optimise for relevant keywords to help your website rank for a growing number of keywords that have high ‘journalistic intent’. As a result, the content will earn natural and organic links from the most relevant websites over time. By carefully crafting content and implementing a long-term strategy, we ensure consistent link-building success.
Securing links from topically relevant and authoritative websites
By channelling our Digital PR team’s wealth of manual outreach, we proactively secure links from the most topically relevant and authoritative websites online. This approach not only helps you outrank your competitors but also strengthens your website's overall authority.
Spreading authority via internal linking strategies
We maximise the impact of our hyper-relevancy campaigns by strategically spreading the authority to other key commercial pages on your site. Our optimised internal linking strategies ensure that the benefits extend beyond individual pages, boosting traffic, conversions, and rankings.
Want to see a demo of Hyper Relevancy in action?
How a Hyper Relevancy Link Building Campaign works
Our in-house data scientists carry out first-hand research to get primary data surrounding the page’s key topics. From there, we publish comprehensive long-form content to target the topic containing bespoke data visualisations and custom graphics.
Using our primary data and stacking complimentary data methodologies on top, we run an initial outreach campaign to get topically relevant journalists and websites talking about and linking to our content.
The initial injection of Digital PR links boost the page to the top of the search results for high ‘journalistic intent’ keywords and all other keywords targeted in the long-form content.
The content attracts natural links from the most relevant and authoritative websites and publications.
The newly acquired links fuel further growth of the page and help it rank for an increasing number of keywords.
Increased organic visibility attracts even more backlinks as the page increases in authority and ranks in the top results for an ever-increasing number of relevant search terms.
The Process
CHOOSE THE TARGET TOPIC
Select a topic that aligns with your objectives and target audience.
RESEARCH AND COLLABORATION
We research the topic extensively to gather key stats and facts from secondary sources before collaborating with in-house data scientists to collect primary data.
INTERNAL LINKING
Once the content is published, a clever internal linking strategy is implemented to maximise the content’s impact on your website’s SEO.
ORGANIC LINKS EARNED
Solid rankings for the targeted keywords result in organic links being earned from hyper-relevant publications for years to come.
IDENTIFY KEYWORDS TO TARGET
We conduct extensive keyword research to identify the most valuable keywords within the chosen topic.
CONTENT CREATION
Our copywriters and graphic designers collaborate to create a comprehensive report with on-brand visuals that enhance the overall user experience.
OUTREACH BEGINS
Our Digital PR experts outreach stories utilising our content to key websites and publications who re-use our data to complement their articles and support their narratives.
The Process
CHOOSE THE TARGET TOPIC
Select a topic that aligns with your objectives and target audience.
IDENTIFY KEYWORDS TO TARGET
We conduct extensive keyword research to identify the most valuable keywords within the chosen topic.
RESEARCH AND COLLABORATION
We research the topic extensively to gather key stats and facts from secondary sources before collaborating with in-house data scientists to collect primary data.
CONTENT CREATION
Our copywriters and graphic designers collaborate to create a comprehensive report with on-brand visuals that enhance the overall user experience.
INTERNAL LINKING
Once the content is published, a clever internal linking strategy is implemented to maximise the content’s impact on your website’s SEO.
OUTREACH BEGINS
Our Digital PR experts outreach stories utilising our content to key websites and publications who re-use our data to complement their articles and support their narratives.
ORGANIC LINKS EARNED
Solid rankings for the targeted keywords result in organic links being earned from hyper-relevant publications for years to come.
Success through statistics-based content
Our approach to statistics-based content has proven highly successful. By combining primary data from our in-house analysts with secondary data sources, we create compelling and informative content that attracts niche organic links over the long term.
Between June 2022 and June 2023, we published 17 pages across three domains, varying from short-form copy to comprehensive 10,000-word reports. Each piece of content is fully optimised and supported by engaging visuals designed to captivate readers and keep them on the page for as long as possible.
Our meticulous internal linking strategies spread authority across your site, boosting traffic, conversions, and rankings. This approach also drives Experience, Expertise, Authority, and Trust (E-E-A-T) signals.
Differences between Digital PR and Hyper Relevancy
Link Building
Our commitment
As many people will know, we are no strangers to conducting experiments In true Reboot fashion, we spent 12 months refining our processes to bring you the best expertise on the market.
Our hybrid team of experts from Digital PR, content marketing, SEO data, and graphic design collaborate to create data-driven content that generates organic inbound links over time.
In true Reboot fashion, refining our processes refining our processes to bring you the best expertise on the market.
By combining our key digital marketing services into one cohesive product, we offer you the potential to transform your website's visibility through niche hyper-relevant links and topically relevant content.
We keep users engaged with your website for longer, presenting them with unique and interesting statistics supported by easy-to-digest, on-brand data visualisations that align with the flow, direction, and purpose of each piece of content.
