ALMOST 1,000 LINKS AND COUNTING ACROSS FOUR MARKETS FOR THIS IGAMING BRAND!
OVERVIEW:
Using a strategic mix of big data campaigns, survey-led stories, and fast reactive commentary on trending topics, Reboot has gained over 1,000 links for Gambling.com’s brand, BonusFinder!
BonusFinder wanted links from Italy, Canada, US and the UK, and we didn’t let them down. Campaigns included ‘The biggest red flags/green flags/beige flags on a first date, revealed’ and ‘Italians on the most annoying tourist habits’.
WE GAINED LINKS FROM
To read the full case study, continue reading….
THE BRIEF:
BonusFinder partnered with us to deliver that consistent stream of high-quality links for its brands in the UK, USA, Canada, and in Italy, focusing on links from native domains in each territory. While relevance is important, the brand takes a broader approach when it comes to the lifestyle/gaming space it occupies, giving us a greater pool of ideas and angles to work with.
Building a diverse and quality backlink profile for any iGaming brand is challenging, but it’s especially difficult to do this consistently and across multiple markets.
OUR STRATEGY:
A strategic mix of big data campaigns, survey-led stories, and fast reactive commentary on trending topics in all markets helped us get a feel for which story type worked best in each country. For example, did you know that the Italian press love a survey, while Canadian journalists aren’t as keen?
Each market had to be treated individually — a common mistake some digital PR professionals make when working across markets is assuming that if language is the same, then the things people in those countries care about are also the same. Three of our four markets have English as their first language, but that’s about all that is the same about them!
Armed with this knowledge, we tailored stories to each market for the best chance of results. Where possible, we also jumped on trending topics and stories that worked across markets, ensuring bespoke releases went to each market’s press and linked back to the correct BonusFinder domain in every country. We also invested in a dedicated Italian specialist on our team who knows the media landscape and is a fluent speaker of the language, plus used our in-house French language skills to secure French Canadian coverage.
We love to experiment here at Reboot, and not just for ourselves, but for our clients too. We quickly brought AI elements into campaigns in ways that enhanced them, not as a gimmick. From predicting the John Lewis Christmas Ad for this year, to creating the most beautiful woman in America based on past Miss USA winners, we brought campaigns to life using AI.
To date, we’ve earned almost 1,000 links in total across the four countries and counting, from sites like Rolling Stone, Buzzfeed, Fox News, NME, Metro, Vanity Fair Italia, and Toronto Sun.
Here’s a breakdown of some of our recent campaigns in each market:
UK CAMPAIGNS:
John
Lewis AI
gained
DR
Nepo babies earning the most on social media
gained
DR
The most haunted
UK cities
gained
DR
The biggest red flags/green flags/beige flags on a first date, revealed
gained
DR
ITALIAN CAMPAIGNS:
The best places to be vegan in Italy
gained
DR
Italians on the most annoying tourist habits
gained
DR
Italians rank the worst food crimes
gained
DR
US CAMPAIGNS:
The US state most prepared for a doomsday event, according to new study
gained
DR
Most haunted cities/towns in the US
gained
DR
IBachelor/Bachelorette cheating hotspots
gained
DR
CANADA CAMPAIGNS:
Spy balloons: Canada among UFO hotspots of the world, data reveals
gained
DR
Most haunted provinces in Canada
gained
DR
The most popular Canadian ‘lucky’ names, revealed!
gained
DR
RESULTS:
Delivering creative campaigns across multiple markets can be a challenge, but as the results show it’s one that the Reboot team is more than set up for. Native language speakers for both the Italian market and French Canadian press not only maximises our chance of earning links via bespoke pitches in each language, but also ensures we know what people in those countries are talking about that we can shape stories around.
With both an understanding and appreciation of cultural nuances, we’ve tapped into media and niches across the world other companies can only dream of, resulting in a varied and ever-increasing backlink profile for all four sites we currently work on.
Having Reboot in its corner earning links at this momentum ensures BonusFinder stays top of mind for its target audience and ranking well for its key search terms.
DR 89
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