SEO Blog

Posted on: 03/07/2014 - 11:14 | Comments:0

Nominet have today anounced that the new .UK top level domain has reached the milestone 100,000 registrations since its release only 3 weeks ago. This is great news for the uk domain market which has not seen such levels of registrations since the year 2000!

If your current site is on a .co.uk, you have automatic rights for the .uk. Will you make the move? Afterall, its inevitable that the .uk domain name will take over the current .co.uk as the extension of choice for uk targeted businesses. Some major sites such as the NHS and Govermental sites have already made the move to the shorter, more attractive extension. However, some other British icons such as the BBC are still showing no sign of any impending shift to the .uk domain.

What is holding you back?

Posted on: 10/01/2014 - 17:53 | Comments:1

Over the last few days, we have observed some strange behaviour from Google on the logs of approximately 20 - 25 sites. Ok, its a small fraction of the sites we monitor on a regular basis but undeniably there is an increase in activity.

The behaviour consists of many non-existent pages being crawled or pages that have long been removed being re-examined by the Google spiders. These often manifest themselves in strange entries in logs and sometimes they can be seen on Web Master Tools as crawl errors that have no 'Linked From' source.

An increase in "chatter" on the now legendary "Google Updates and SERP Changes" thread over on the Webmaster World Forum is also always a reliable measure of things that may be approaching.

Normally, this type of behaviour pre-empts a sizeable algorithmic update of some kind, and, as the last Penguin update is well over 3 months old now, it could well be the beginning of the next iteration of the black and white aquatic flightless bird. 

Watch this space for further updates...

 

Posted on: 11/10/2013 - 14:15 | Comments:0

Yay... yet another Penguin update seems to be upon us. Confirmed on the 4th of October, we have now analysed it thoroughly using data from over 30 of our present clients. Nothing new here really. Just a tightening of the rules which we predict will continue to happen with every iteration of this algorithm.

Just to recap - If you have a suspect link profile, you have either already been hit or will be soon enough. If you have not been hit now, we would strongly advise you start the cleanup now before its too late. A blog post with some tips on how to do that will be added very soon. Stay tuned.

Posted on: 23/01/2013 - 16:45 | Comments:0

Very recently, I had a new experience. I lost a potential customer to another online marketing company.

Normally, once I follow an online enquiry, carry out preliminary research, exchange a few emails and finally talk to the customer, I tend to, without blowing my own trumpet too much, get the contract.

I am not a salesman and I have been known to waffle on at times, but, like most SEO guys who are worth their salt, I know my stuff and am able to convey that quite clearly, earning the trust of the person I am dealing with. Obviously, this time, this did not happen. The funny thing is that we actually went the extra mile with this customer. I felt that he was nervous about making a bad decision (and who can blame him?) so I actually offered him something that we have never offered any other client before. We offered him a sample of our service. We actually sourced 3 excellent links for his site, ranking one of his selected key phrases completely for free. At time of writing, this keyword is sitting firmly at number 6 on Google.co.uk purely from the work we carried out.

In truth, I don’t actually know why he decided against using our services. Maybe it’s because I was not too happy accepting his request for a document detailing our strategy; after all, surely showing him the results first hand by giving him a sample of our services should speak much louder than a piece of paper full of promises? Besides, we are in a very competitive business and we need to protect ourselves from rival businesses snooping around.

Thing is... it’s annoying. Not annoying because I was desperate for the work (Although we can always do with more work right?). Not annoying because it hurt my ego (yes, it has a little). And no, not annoying because I spent time and effort to really demonstrate our abilities. No; none of those. The genuine, bottom of my heart, pure truth is: I am annoyed because in 2 or 3 months time, when I will undoubtedly check his progress, I know what I am going to find. Yes, that whiter than white, clean link profile will be full of those majestic black dots that anyone who uses Majestic Explorer will recognise as pure spam. So yes, even though a true business man would chalk it down as a lost client and get on with it; I know I won’t. I will check in a few months time this lost client’s site and, I fear, I will grunt and sigh as I go through his newly acquired link profile built by his, in my honest opinion, wrongly chosen SEO company.

Let’s hope I’m wrong and that this SEO Company will deliver on their promises and provide him with good quality links. Then at least, I might just be able to put this to rest. Unfortunately, experience tells me otherwise.

Posted on: 13/12/2012 - 21:41 | Comments:0