Very recently, I had a new experience. I lost a potential customer to another online marketing company.
Normally, once I follow an online enquiry, carry out preliminary research, exchange a few emails and finally talk to the customer, I tend to, without blowing my own trumpet too much, get the contract.
I am not a salesman and I have been known to waffle on at times, but, like most SEO guys who are worth their salt, I know my stuff and am able to convey that quite clearly, earning the trust of the person I am dealing with. Obviously, this time, this did not happen. The funny thing is that we actually went the extra mile with this customer. I felt that he was nervous about making a bad decision (and who can blame him?) so I actually offered him something that we have never offered any other client before. We offered him a sample of our service. We actually sourced 3 excellent links for his site, ranking one of his selected key phrases completely for free. At time of writing, this keyword is sitting firmly at number 6 on Google.co.uk purely from the work we carried out.
In truth, I don’t actually know why he decided against using our services. Maybe it’s because I was not too happy accepting his request for a document detailing our strategy; after all, surely showing him the results first hand by giving him a sample of our services should speak much louder than a piece of paper full of promises? Besides, we are in a very competitive business and we need to protect ourselves from rival businesses snooping around.
Thing is... it’s annoying. Not annoying because I was desperate for the work (Although we can always do with more work right?). Not annoying because it hurt my ego (yes, it has a little). And no, not annoying because I spent time and effort to really demonstrate our abilities. No; none of those. The genuine, bottom of my heart, pure truth is: I am annoyed because in 2 or 3 months time, when I will undoubtedly check his progress, I know what I am going to find. Yes, that whiter than white, clean link profile will be full of those majestic black dots that anyone who uses Majestic Explorer will recognise as pure spam. So yes, even though a true business man would chalk it down as a lost client and get on with it; I know I won’t. I will check in a few months time this lost client’s site and, I fear, I will grunt and sigh as I go through his newly acquired link profile built by his, in my honest opinion, wrongly chosen SEO company.
Let’s hope I’m wrong and that this SEO Company will deliver on their promises and provide him with good quality links. Then at least, I might just be able to put this to rest. Unfortunately, experience tells me otherwise.