eCommerce SEO Audit Service

Is your eCommerce website floundering in search engine rankings?

Poor SEO performance puts your business in critical condition. Your website, after all, is the entire business. An eCommerce SEO audit service will help you:

  • Identify technical issues that are preventing you from ranking.
  • Spot opportunities for future growth.
  • Formulate an SEO strategy tailored to your unique needs.

Reboot provides a complete eCommerce SEO audit service based on more than 15 years of technical SEO experience. We have the expertise, the tools and the capacity to audit websites that have thousands of pages. This enables us to identify what needs prioritising on your website and recommend the highest impact repairs.

What Is an eCommerce SEO Audit?

An eCommerce SEO audit is basically a health check-up for your eCommerce site. It exists as the first stage in the process of optimising your site for better search engine performance.

During an SEO audit, one of our technical experts will crawl your entire site in order to identify issues with the code, site structure, and user experience (UX). All of these elements affect how search engines ‘read’ your site, and therefore how well you’re able to rank. We’ll then determine the most appropriate fix for any issues that have been highlighted and deliver all of this information in a report.

eCommerce audits are particularly complex because they are for generally bigger sites, with potentially thousands of pages, all of which need to be in their best working condition. They, therefore, require a higher level of expertise.

Read more: "The Beginner's Guide To An eCommerce SEO Audit"

What Does an eCommerce SEO Audit Include?

SEO audits are a bit like an MOT for your car: you check everything just to be sure, but you can’t say ahead of time what the results will be. However, there are certain elements of your website that an SEO agency will prioritise, including:

Technical SEO

  • Google penalties
  • Site security
  • Mobile-friendliness
  • Page speed
  • Site structure and navigation
  • UX
  • Crawlability
  • Duplication
  • URL structure
  • Redirects
  • Status codes

On-page SEO:

  • Keyword targeting
  • Content structure
  • Images and video
  • Meta data
  • Schema

Off-page SEO

  • Backlinks
  • Competitors
  • Content gaps

This is by no means an exhaustive list. eCommerce SEO audits are usually pretty mammoth projects, which is why you need a specialist eCommerce SEO agency like Reboot on the job.

Do I Need an eCommerce SEO Audit?

The simple answer is yes, yes, you do. eCommerce websites are huge machines where all the pages work together in tandem. A strong SEO strategy is essential, and you cannot have a strong SEO strategy without first having a proper eCommerce SEO audit done.

However, there are some tell-tale clues your site needs to go under the proverbial microscope for a bit of TLC. Some signs that you might need an eCommerce SEO audit service include:

  • A sudden drop in traffic or rankings.
  • Failing to rank for key terms.
  • Pages are not being indexed.
  • Having a website built by a designer, not a developer.
  • Your site visitors aren’t completing purchases.

Benefits of an eCommerce SEO Audit

You have nothing to lose and everything to gain by getting your site audited, so long as you choose the right SEO agency to do it.

The benefits of an eCommerce SEO audit include:

  • Improved SEO performance. Fixing the problems that are dragging down your site’s potential can lead to rapid growth in your ability to rank for key product-based terms.
  • Customer retention. Improving SEO means improving UX. If you’re currently losing customers, your eCommerce SEO audit will show you where, and its findings will help plug the drain.
  • Greater brand awareness. Being seen on search engines is a huge deal—after all, 68% of all online experiences begin with one. Implementing the recommendations of your eCommerce SEO audit will grow your visibility.
  • Gain insight into your niche. If there are two groups of people your audit will help you understand, it’s your competitors and your customers. Find out exactly what they’re looking for—both in general and on your site—and serve it up to them. 
  • Discover opportunities for future growth. Strategise smarter, not harder. Your SEO audit is a huge pool of information that can direct your overall SEO game plan, helping you identify high-impact areas for optimisation.

Read more: "11 Benefits of eCommerce SEO"

eCommerce SEO audit FAQs

How long does an eCommerce SEO audit take?

The time an SEO audit takes depends entirely on the type of website being audited and how in-depth the audit is. A basic SEO audit for a fairly simple SaaS website, for example, might take as little as a few days, but a complete technical audit of a 500+ page enterprise site will take a few weeks at least.

eCommerce SEO audits are generally more time-consuming than SEO audits for other types of websites. This is due to the sheer number of pages involved, which can often be in the hundreds if not thousands. The audit is therefore likely to take a minimum of a few weeks.

While this may seem like a lot of time to spend on just one part of the process, it’s important to remember the value of the eCommerce SEO audit. It is far better to spend more time identifying errors and opportunities in order to build a strong search strategy, than do things in a hurry and allow technical faults to slip through the net.

How much does an eCommerce SEO audit cost?

eCommerce SEO audits are usually conducted as part of a wider SEO campaign. There isn’t really any point in conducting them in isolation. Their purpose is to identify problems and possibilities—it makes sense then that the next step is implementing these findings.

A high-quality SEO project with an experienced agency costs upwards of £5000/month. The SEO audit will be included in this price.

If, for some reason, you wish to have the audit done separately, the price will again depend on the size of your website. If you’re an independent brewery with an online store that has 30-35 pages in total, it will probably be fairly cheap. If you’re an online marketplace with thousands of pages, you’d definitely be looking at a hefty price tag.

The very best SEO agencies and providers don’t use package pricing for this exact reason—no two sites are the same. If we had to give a ballpark figure, you can expect to pay at least £500-£1000 for a standalone basic technical SEO audit.

Read more: "SEO Agency Pricing: How Much Does SEO Cost?

How do I perform an SEO audit of my eCommerce site?

Well, ideally… you don’t. We do.

SEO audits are no joke. They’re extremely complicated analyses that only a fraction of SEOs—those that specialise in the technical aspects—know how to do. The chances of you being able to execute a proper eCommerce SEO audit on your own are incredibly slim.

Save yourself the hassle. Just hire an SEO agency to do it for you.

If this isn’t an option for you at the moment, there are free SEO auditing tools available that will provide basic recommendations on performance, usability, internal linking and on-page SEO, but their algorithms often rely on entry-level or completely outdated SEO advice. Any recommendations should be taken with a pinch– no, an industrial-sized dollop of salt.

If you know your stuff, it is possible to audit your site using one or more of the paid SEO tools out there. Just be warned that this will take you a lot longer than it would an SEO professional, and you are almost certain to miss some things

Read more: "Why You Shouldn't DIY Your SEO"