ECOMMERCE SEO STATS
What is one thing that 99% of the biggest online shops have in common? They are found by new customers every day via organic search. Search engine optimisation will play a vital role in the long-term success of any ecommerce brand. So we put together this ecommerce SEO statistics page to highlight some of the most interesting facts and figures when it comes to online shopping via the search engines.
90%
90% of searchers haven’t made their mind up about a brand before starting their search.
30.8%
Moving up 1 search position will boost your click-through-rate by an average of 30.8%.
97%
Brand websites with blogs have 97% more inbound links that will ultimately boost your SEO performance.
111.3%
Updating existing pages with fresh images and new written content can increase organic traffic by 111.3%.
Top performing brands (stats from Semrush, June 2022)
Branded search volumes (Global stats from Semrush, June 2022)
Devices-
72%
From the third quarter of 2021, 72% of retail site visits in the UK came from a smartphone.
25%
Only 25% of retail website traffic was from desktop computers and accounted for 29% of all purchases.
Email and social media
60%
60% of consumers say they’ve made a purchase as the result of an email marketing message they received.
32%
Online stores with a social media presence have an average of 32% more sales than those that don’t.
$65
The average order value for customers referred from Instagram is $65.00, followed by Facebook ($55), Twitter ($46), and YouTube ($38).
4.55 posts
The average eCommerce site publishes 4.55 posts a week on their Facebook page.
Consumer behaviour
61%
61% of online consumers in the United States have made a purchase based on recommendations from a blog.
62%
People who have a negative experience in your mobile store are 62% less likely to purchase from you in the future.
32%
If page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase 32%.
23%
If you require account creation during the checkout process, 23% of people will abandon carts immediately.
65%
65% of consumers prefer content in their language, even if it’s poor quality. Moreover, 40% will not buy from websites in other languages.
Here’s a full breakdown of why consumers say they shop online:
35%
35% of customers say they’d shop online more often if they could virtually try a product before buying it.
2/3
Around two-thirds of customers stop buying from a company due to bad user experience.
Web design and content
Ecommerce stats - Miscellaneous
2 billion
In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.
3.68 billion
Amazon.com had a monthly traffic average of almost 3.68 billion visitors in 2020, followed by eBay.com with 1.01 billion visits on average each month.
5.16%
It’s predicted the overall eCommerce revenue in the UK will grow at an annual rate of 5.16%.
4.8%
The third-largest eCommerce market is the United Kingdom, taking up 4.8% of the retail eCommerce sales share.
22.05%
In February 2022, amazon.co.uk was the leading e-commerce and online shopping website in the United Kingdom. During the measured period, the sprawling platform accounted for approximately 34.59% of desktop traffic in this category. eBay.co.uk ranked second with 22.05% of visits.
