What is one thing that 99% of the biggest online shops have in common? They are found by new customers every day via organic search. Search engine optimisation will play a vital role in the long-term success of any ecommerce brand. So we put together this ecommerce SEO statistics page to highlight some of the most interesting facts and figures when it comes to online shopping via the search engines.
90% of searchers haven’t made their mind up about a brand before starting their search.
30% of all results that appear in the SERPs will depend directly on your location.
More than two thirds of all clicks on the SERPs go to the top 5 results.
95% of search traffic goes to the first page of search results.
Moving up 1 search position will boost your click-through-rate by an average of 30.8%.
Brand websites with blogs have 97% more inbound links that will ultimately boost your SEO performance.
Search engines generate 300% more traffic for websites than social media.
14.6% of SEO generated leads are converted into sales.
Updating existing pages with fresh images and new written content can increase organic traffic by 111.3%.
Smartphones accounted for almost 70% of all retail website visits worldwide.
Conversion rates from mobile apps are 3x higher than mobile websites.
From the third quarter of 2021, 72% of retail site visits in the UK came from a smartphone.
67% of online shopping orders were made via mobile devices.
Only 25% of retail website traffic was from desktop computers and accounted for 29% of all purchases.
61% of online consumers in the United States have made a purchase based on recommendations from a blog.
59% of Millennials will go to Amazon first when online shopping.
People who have a negative experience in your mobile store are 62% less likely to purchase from you in the future.
Making CTA buttons (like a Click-To-Call button) can create a 45% boost in clicks.
If page loading times change from 1 second to 3 seconds, bounce rates on mobile sites increase 32%.
If you require account creation during the checkout process, 23% of people will abandon carts immediately.
The average cart abandonment rate across all industries is 69.89%.
65% of consumers prefer content in their language, even if it’s poor quality. Moreover, 40% will not buy from websites in other languages.
Ecommerce accounts for 18% of all retail sales.
3D product images increase conversions by 250%.
68% of online shoppers search a product on Google before purchasing.
35% of customers say they’d shop online more often if they could virtually try a product before buying it.
Personalization can increase revenue by 25%.
Around two-thirds of customers stop buying from a company due to bad user experience.
18% of customers abandon checkout pages that are too complicated.
Multi-step forms in WordPress can lead to 300% more conversions.”
In 2020, over two billion people purchased goods or services online, and during the same year, e-retail sales surpassed 4.2 trillion U.S. dollars worldwide.
Amazon.com had a monthly traffic average of almost 3.68 billion visitors in 2020, followed by eBay.com with 1.01 billion visits on average each month.
It’s predicted the overall eCommerce revenue in the UK will grow at an annual rate of 5.16%.
The UK saw more than 20% eCommerce sales growth in 2021.
The third-largest eCommerce market is the United Kingdom, taking up 4.8% of the retail eCommerce sales share.
In February 2022, amazon.co.uk was the leading e-commerce and online shopping website in the United Kingdom. During the measured period, the sprawling platform accounted for approximately 34.59% of desktop traffic in this category. eBay.co.uk ranked second with 22.05% of visits.