SEO or Search engine optimisation is the technical term to ranking, or gaining favourable positions, in Google and other search engines. Plainly said, it means more people will find you when searching for the specific terms for your site when they search on the Internet. The process we use to achieve this can simply be broken down to 2 stages:
1. Optimising your website – This step, depending on your current website, involves making changes to the copy and structure of your site improving it for both users and search engines.
2. Creating links to your website from other related websites – This step is all about the ultimate target of getting other sites to link to your site.
An analogy I often use when describing the basics of SEO to business owners is this: Think of SEO like a sail boat. The first stage of optimising your site is a bit like making a boat streamline so it cuts through the water in a much more efficient and smoother manner with as little resistance as possible. While the second stage of Link Building creates the wind in the sail of the boat which actually propels it through the water. If both steps are carried out correctly, then the boat will float effortlessly through the water to reach its final destination, number 1 on Google.