If you have been working on your online presence for the last few months building a high quality web site full of useful content and information for your clients and users then you need to progress to the next step. Once you build your web site and publish it online there is a lot more work that needs to be done. Search engine optimisation and web marketing is an important process in building your online presence and we will outline and discuss some of the techniques used to make your web site and content stand out.
Advertising on social networks is gaining popularity but remember that social networks primary purpose is not as an advertising platform.
Search engine optimisation - SEO is done on-site and off-site. On-site optimisation includes proper use of html tags such as headings, paragraphs, bullets and strong, bold text. Off-site search engine optimization is done by building preferably relevant back links to your pages.
News/PR marketing is a proven way of gaining back links and more importantly advertising your business, products and web site.
An often overlooked part of the web site is content. Providing accurate, unique and useful content on your pages will in most cases bring popularity and natural back links that will enable you to invest in other areas than buying back links and writing articles for directories for example.