The UK is expected to leave the EU on Friday 29th March 2019. Recent online headlines include “Brexit clock is ticking”, “Great UK Expectations meet EU reality” and “No-deal Brexit DISASTER.”
To explore the online world of Brexit in greater detail, we conducted our very own Brexit-related keyword research. In particular, we analysed Google search volumes, detailing the average number of monthly searches for a given keyword over a 12-month period, using the SEO and marketing tool SEMrush.
To achieve this, we headed to the ‘Keyword Magic Tool’ section of SEMrush, and entered the keyword “Brexit”, which produced over 2,811,320 total volume across all keywords.
Then, to condense our analysis, we selected 48 keywords with the highest number of monthly searches. Queries like “What does Brexit mean”, “Will Brexit happen” and “Brexit pros and cons.”
The full list can be seen here:
This detailed search proved to be incredibly informative. We discovered a large proportion of Britons still feel lost on the issue of Brexit. Two years in, there is still uncertainty over what the Brexit deal is, what it means, and if it will happen at all. In fact, searches like “What is the Brexit deal” (3,600), “What does Brexit mean” (2,900) and “Will Brexit happen” (2,900) come thick and fast. That’s an unbelievable 9,400 searches a month for these three questions alone.
We also identified key issues Brits seem to be most concerned with. After all, high search volumes signify a desire for more information and finite clarification.
The three most popular searches for Brexit-related issues were found to be: “British passports after Brexit” (2,400), “Immigration rules after Brexit” (1,900) and “Free movement Brexit” (1,300.)
Brits also want to know more about EU citizens’ and their rights in the UK after Brexit, with an average 880 people per month searching for answers, while up to 480 people per month are wondering whether they should buy a house before or after Brexit.
Moreover, over three times as many people are Googling a “hard Brexit” than a “soft Brexit”, with 2,400 searches a month asking, “What is hard Brexit”, compared to 720 searches a month asking, “What is soft Brexit.”
The divisive issue of the Irish border backstop also encouraged some interesting searches. 1,000 people a month have been searching for the “Backstop Brexit meaning”, while 480 people a month have been asking what it is altogether.
“Analysing Brexit search terms was an extremely interesting exercise. One that brought to light what many already believe: British people are lost when it comes to Brexit. The sheer fact that 9,900 Britons search “What is Brexit” every single month is worrying enough, but, as many as 1,900 people a month are still weighing up the pros and cons. 590 people a month are even questioning “Who voted for Brexit”, presenting the theory, a large majority of the UK are unclear as to why Brexit is happening.
This coupled with the fact that 1,300 people will search “Can Brexit be stopped” on a monthly basis, shows that even people with a basic awareness of Brexit don’t necessarily think it should go ahead, which is an even more worrying thought. It’s certainly a monumental moment in British politics but only time will tell if the British public fully understands its magnitude.”
For more Brexit news, why not take a look at The Impact of Brexit on Low/High Skilled Jobs.