Elite digital marketing
Author: Tamir Davies last updated:
May 27th 2016
Digital content manager, with an eye for editing and literature. Can be found channelling my love for musical theatre

Going Mobile Friendly

Reboot Line

Nearly 60% of traffic comes from mobile phones. That’s an incredibly high figure. The power of the internet and in particular Google is engaging a nation into using and relying upon a single platform for the acquirement of knowledge.

32 million phones are said to be purchased every year in the UK and having a website that is mobile friendly is no longer optional. Going mobile friendly is a necessity as 67% of mobile phone users are more than happy to purchase a product or use a service on a smartphone. The ability to go mobile friendly is an unprecedented access to information at all times. Smart phones are considered to be the number one method for surfing the internet and long gone are the days when we rely on our computers or laptops at designated times of the day when we can search the internet.

In case you missed it, Google took drastic steps in May 2015 to introduce its latest algorithm which was dubbed the ‘mobilegeddon’. The initiative was to punish, or should we say, hinder websites that were not mobile friendly. Google perceived being mobile friendly as a way of determining ones position of ranking. 78% of digital marketers were fully aware of the changes Google was rolling out, with 69% of companies already claiming their website was mobile friendly. The Google update meant businesses needed to up their competitiveness and consider going mobile friendly one of the most crucial ways to determine the strength of their site.

The importance of going online is no longer a choice for businesses and in order to flourish and for your audiences and consumers to engage in your services, you must go through the following steps to ensure you are mobile friendly.

Google has published the three top things to consider when going mobile friendly.

1. Make it as simple as possible for your customers to browse

You must design your site in a way that engages and entertains your consumer/reader. Whether they are reading your blog or purchasing a product, it must be easy to find the site, visit the key pages and complete what they were after.

2. How quickly and effective can your customer/customer complete a task on the site

MediaPost has commented that ‘mobile shoppers put ease of use foremost when it comes to mobile shopping sites, with 48% of respondents citing it as the most important quality of a mobile site they visit.’ With this in mind, when you are going mobile friendly, prioritise what needs doing first and what the common tasks are for the consumer/reader on your site. You can also design your site in a particular way that is easy to navigate and this will help a flow of tasks be performed without issues.

3. Use a theme or design that is compatible for all devices (both desktop and mobile)

Responsive web design means your website’s URL and the coding should be exactly the same when transitioned to mobile devices. The only thing that should adjust slightly is the resolution according to the screen size. Mobile conversions are a lot higher (51%) as stated by Google and conversions will happen when the customer is able to perform a desired action; these can include signing up to a newsletter, purchasing a product or calling the business.

The use of mobile phones is going from strength to strength and the touchscreen based smartphone is more than eight years old. Yet, the industry doesn’t seem to be slowing down, as every year, new technological advances has hastened the speed we surf the web and it has made speed of a website, one of the most integral aspects of building a website and going mobile-friendly. According to research conducted by Deloitte ‘Mobile Consumer 2015: The UK Cut Game of Phones’, collectively, ‘UK consumers look at their smartphones over a billion times a day’.


So there you have it, three easy steps to ensure your website is going the right direction to becoming mobile friendly. Remember, it is no longer a choice, rather a necessity and businesses are upping their game in the internet world to not only heighten their conversions, drive more traffic but up their rankings in an organic and healthy manner!

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